Amazon // Voice Gaming with Alexa
a sexy theatrical sizzle to showcase the potential of voice gaming at
Amazon re:invent's keynote address.
With a robust technical brief of mandatory inclusions and a goal of making something that really got people inspired, we knew that our approach need not only go big, but that our execution required some abstract thinking. To see that through, creative director Andy Sheffield and I created a full-fledged animatic so that both our team—and Amazon's team (along with a large handful of brand partners)—could experience the concept...in time...before it was made.
Fast-forward 4 months later, and our vision was realized with minimal differences from that animatic. Through intense 3D compositing and a live-action macro-photography production, we were able to create exciting visuals for an otherwise intangible technology, inspiring game developers at re:Invent to push the boundaries of how people experience games. Inspired so much so, that against the norm of other presentations, they applauded after the video played.