FACE THE ISSUE // MENTAL HEALTH AWARENESS SPOTS
Produced for Mental Health Awareness month, these six :30 spots focus on talking to someone... instead of talking about them.
RAIN and I worked to tell stories that identify with the campaign’s high-school and college aged audiences through the digital language they speak most. Combining superimposed text conversations with a strict shot structure focused our story on the effects of digital communication.
I am grateful for the opportunity to spend time developing characters with a talented cast, and feel we achieved respectful and subtle representations of the disorders they embodied for the campaign.
Shot over two days on location in Queens College and Yonkers, NY in spring of 2017.
Kyle I. Kelley
Houses in Motion
Andy Sheffield & Thom Crowley