FACE THE ISSUE // MENTAL HEALTH AWARENESS SPOTS

Produced for Mental Health Awareness month, these six :30 spots focus on talking to someone... instead of talking about them.

RAIN and I worked to tell stories that identify with the campaign’s high-school and college aged audiences through the digital language they speak most. Combining superimposed text conversations with a strict shot structure focused our story on the effects of digital communication.

I am grateful for the opportunity to spend time developing characters with a talented cast, and feel we achieved respectful and subtle representations of the disorders they embodied for the campaign.

Shot over two days on location in Queens College and Yonkers, NY in spring of 2017. 

Director
Nathan Breton

Producer
Olivia Bosek

Casting Director
Brette Goldstein

Cinematographer
Kyle I. Kelley

Sound
Waterline

Motion Graphics
Houses in Motion

Agency
RAIN

Creative Directors
Andy Sheffield & Thom Crowley