L'OREAL // "THE SPECTRUM" Minidoc
A mini-doc to celebrate the scientific work of balanda atis in creating foundation shades for women of color.
RAIN took an abstract approach to telling Balanda and L'Oreal's story, which required both complicated lighting setups as well as significant macro-photography production. I oversaw the project creatively and logistically from the first time we spoke to Balanda...through til late nights nuancing the edit and sound design....all the while fielding feedback and conducting presentations to the client with our accounts team.
in short, I provided a turnkey solution to make sure the final piece was as strong as it could be.
Creative & Line Producer
Tim Whitney & Will Hall